The original suflate-free pet shampoo since 1971. Hydrolized absorbable soy protein to strengthen hair from the tip to the roots. Will not strip natural oils from the skin and coat. Highlights all colours and moisturizes all coats. Builds body. Naturally thin no thickeners. Get rich foamy, residue free shampoo with quicker rinse time. Natural cleansers derived from regrowable and 100% biodegradable sources of coconut oil and palm kernal oil. Safe for puppies, kittens and our environment.